This summer, we're riding a wave of nostalgia and vibrant colors with my newest collection, "Surf School Dropout." The collection, which features original artwork and designs across my apparel and accessories categories, is your ticket to a summer full of self-expression, creativity, and individuality.

The Inspiration

With an aesthetic reminiscent of 90s surf brands, the Surf School Dropout collection is a tropical delight of bold graphics and playful designs. Think summer in California meets alternative tattoo vibes, with a nod to the edgy aesthetics of the 90s and early y2k era. I wanted a collection that stands out from the crowd, just like you.

Inspired by the fun-filled catalogs of brands like Alloy and Roxy, Surf School Dropout captures the essence of endless summer days and adventurous hangouts with friends. The collection is a playful homage to a time when standing out and having fun were the norms.

The Creation Process

The process of creating the Surf School Dropout collection started with me sketching fun and cute ideas. After refining and selecting the best elements, the designs were adapted across various products, including t-shirts, air fresheners, keychains, stickers, hats, and tote bags. The journey wasn't without its challenges – some of my designs had to be simplified or adjusted to the best printing on each product. But the end result? A collection that perfectly captures my brand's ethos and the spirit of summer.

Quality is a major focus for me, and that's evident in the materials used for this collection. My stickers are made from high-quality waterproof vinyl to prevent peeling or fading. The t-shirts are made from heavy 100% cotton for a soft, comfortable feel. My keychains, pins, and air fresheners are made from vibrant acrylic and long-lasting pressed felt respectively, offering both quality and affordability.

Your Summer Looks

Whether you're heading to the beach or hanging out with friends, the Surf School Dropout collection is your summer wardrobe essential. Style the shirts and trucker hats with biker shorts and sneakers for a casual summer look. For a custom touch, crop the tees to pair with your favorite summer pants.

Although it's still early days for the Surf School Dropout collection, the response has been overwhelmingly positive. Customers have praised the collection's fun, cute, and distinctly summery designs.

At the heart of the collection, my aim is to make you feel good about yourself. In a world that often urges us to conform, I encourage you to stand out. Embrace your individuality, be bold, be creative, be you. And most importantly, have fun with it!